MAKING AN APPOINTMENT WITH YOURSELF IN MARKETING

When I spoke recently at the NCBA on marketing yourself one of my questions was "how much time each week do you devote to thinking about marketing or being pro-active about marketing". As I threw out this thought I asked the lawyers to raise their hands who did one hour a week. My best guess was less than 10%.

All the marketing in the world won't work if you don't work at it. Here's my marketing tip (in fact it is down right suggestion). Starting this week, set aside one hour on your calendar to work on marketing. You can just sit and think. You can pick up phone and make a call and ask advice. You can work on your plan. Set it and don't violate the time.

If you are worried about taking time from clients or work know this. If you don't do this some day you won't have the clients who need the time.