I am getting ready to do a speech from my Marketing on a Shoe String Series on how to brand yourself. The one thing that came out in the writing was how many lawyers try to do what others do and not what fits them. An example might be the lawyer who truly isn't a people crowd person trying to give a speech or networking in a large group. Doomed to failure from the start. Instead if the lawyer would write articles and publish them on the web or through magazines he or she might get as much mileage in branding or driving clients through the door as the extroverted lawyer.

The bottom line is simply to figure out what are your strengths and what are your weaknesses and market your strengths. Spending marketing dollars on plans that work for others but not you is simply throwing good money on a bad idea.

Simply ask yourself these questions:

1. I have a passion for ....
2. I like to .....
3. I dislike doing...
4. I am happiest when I am....
5. I am terrible at...

An introvert can be an extrovert if they are talking about something they have a passion for. Enthusiasm comes from doing something you really enjoy. Things that you like translate into receiving things that you like.

Marketing yourself means marketing your strengths. Not the warm and fuzzy type? Then create an office of people friendly people to support you in these areas. The outgoing, friendly type? Take 1 hour each week and go visit places of business you know someone and just say hello. The trick is not only how you market but how often. Commit one hour a week to doing something that makes you stand out to others.

Everyone has a WOW factor. I promise you this.